Recruitment of the right person is indispensable for the success of the organization. The war for quality talent is bound to intensify in the coming decades, with more & more companies tapping to new innovative forms of sourcing candidates or exploring newer forms of talent pools available to bring on board.
Recruitment marketing is the strategies and tactics employed by various organizations to attract, engage and nurture talents and skills before they can apply for work in any firm. These nurtured talents are called LEADS . Now it has become a candidate-driven marketplace. The best job seeker has the option to shop out their skills to the company they wish to work in.
Here are some of the elements recur where recruitment marketing is incorporated:
- Content marketing
- Job advertisements on job boards and aggregators
- Search engine marketing
- Social and mobile recruiting
- Career sites
- Display advertising
- Banner advertising
- Recruitment events
Seemingly, every other facet of the digital and traditional marketing spaces uses it. The modern recruiting organization focuses on recruiting and recruitment marketing functions to successfully attract talent in today’s competitive market.
In today’s workforce, the role of recruiters is becoming even more important. Job seekers are much more likely to be interested in jobs with companies who they know about, rather than companies that they’ve not heard of before. Modern candidates look for camaraderie,purpose, and inspiration. That’s where good branding and a strong marketing presence comes in. It provides an opportunity to amp up the employer brand, and can educate and influence a candidate to join.